OUTER SELF
Man is under constant pressure to look his best, wear the latest brands, have the newest car, look the best on the beach all while competing with his peers.
The Manalogue believes the outer self should not consume a man, but be an expression of his inner self.
INNER SELF
Man is drowning in expectation and an unhealthy relationship with bottling up of feelings under an outdated stereotype.
The Manalogue believes the best way to move forward is to talk. When words are used, they become real and man can move on.
WORK
Man is no longer 9 to 5 but connected at all times with a blurred division between home and work. Man is expected to work faster, sooner, harder.
The Manalogue believes in balance. Work should enrich life not derail life.
HOME
Man is weighed down by outdated stereotypes of how home life should be, when this reality no longer exists.
The Manalogue believes home life to be a partnership of equals, where man can have an enriching home life; inspired and contented.
City of Apples
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